Spotlights

FROM THE BEACON

“A principle is an approach you stick with even if you know it might lead to a short-term outcome you don’t prefer.  Especially then.  It’s this gap between the short-term and the long-term that makes a principle valuable. If your guiding principle is to do whatever benefits you right now, you don’t have principles of much value.”  American marketing author    Seth Godin

 

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